Tuesday, March 14, 2006

Enduring the times, becoming immortal

There are few radio/ televison jingles/ads that have lived through the times. This one's one of my favorites :


Nirma, Nirma, Nirma Detergent Tikiya
Iske jhaaaaaaaaag ne jadooooo kar diya
Paani me rehke bhi yeh kam gale
Dhero Kapde dhoye aur zyaada chale
Nirma, Nirma, Nirma Detergent Tikiya
Nirma


Also the Nirma Super ad, with Deepikaji (D) and the shopkeeper (SK) :

SK : Oho, Deepika ji, aaiyiye, aaiyiye. Yeh leejiye, aapka sab samaan taiyyar hai.
D : Yeh nahi, woh, Nirma Super neeli detergent tikiya
SK : Magar aap to woh hamesha mehengi waali tikiyaaaa.....?
D : Leti thi, magar wahi mehingi daamo wali quality, wahi safedi, wahi jhaag, jab kam daam me mile, to koyi woh kyon le, aur na le??
SK : Oho, maan gaye!
D : Kisko?
SK : Aapki baat ki nazar, aur Nirma Super, dono ko!

Voice over : Nirma Super, dhulaayi ka super dum, daam phir bhi kum!


I head from a friend that when he went to a party, the DJ actually played a remix which had "Washing Powder Nirma" thrown in at regular intervals, and it was the biggest hit of the evening! Long live Nirma! Nirmaa!!

6 comments:

Aparna S Mallya said...

teehee, the ad virtually floated before my eyes when i read it.

another ad that lasted for years (no sign of it now) :
tetetete ~~ Dinesh.

Vijay Krishna said...

Good one, even I could visualise the Tamilised version of the ad.

I particularly loved the Solidaire ad of that age. "We want, we best colour. We want, we want best sound. We want, we want, what W-E W-A-N-T is Solidaire. SOLIDAIRE!"

Aparna S Mallya said...

don't remember seeing the ad, Vijay. However as i read it,i rememberd the Ajanta ad. Ajanta toothbrush, paapa ka, mummy ka, bhayya ka, aur ajanta mera :)

Akshay said...

How about this boss :

Mala D:

Bol Sakhi Bol Tera Raaz Kya Hai,

Kya Hai Teri Kushi Ka Raaz ,

Tu Batade Mujko Aaj,

Garb Nirodhak Goliya Mala D Hai Mera Raaz.

Baccho Mein Antar Ke Liye Jeevan Mein Kushi Ke Liye

Tumbi Apna Lo Aaj Mala D Mala D .


Rock On..

Shail said...

Little correction: it's not 'baat ki nazar', it's 'paar ki nazar'.
High time u learnt Hindi ;-)

Shail said...

and there's the other Nirma jingle:
washing powder nirma, washing powder nirma,
doodh si safedi, nirma se aayi
rangeen kapde bhi .....
sabki pasand nirma!